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Bayer Vietnam Limited (Bvl)

Channel Marketing & Pricing Manager

Bayer Vietnam Limited (Bvl)

Địa điểm tuyển dụng: Hồ Chí Minh

Địa chỉ công ty: 3rd Floor, CentrePoint Building, 106 Nguyen Van Troi, Ward 8, Phu Nhuan District, HCMC

Mức lương - Mức thu nhập: Thỏa thuận

Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ


Lượt xem: 262

Ngày cập nhật: 11/04/2019
(1 năm trước)

so sánh lươngSO SÁNH LƯƠNG Nộp hồ sơ

Thông tin tuyển dụng nhanh

chức vụChức vụ:
kinh nghiệmKinh nghiệm:Không yêu cầu
hình thức làm việcHình thức làm việc:Toàn thời gian cố định
yêu cầu bằng cấpYêu cầu bằng cấp:Không yêu cầu
yêu cầu giới tínhYêu cầu giới tính:Không yêu cầu
số lượng cần tuyểnSố lượng cần tuyển:0 ứng viên
ngành nghềNgành nghề: Thực phẩm - Đồ uống

Mô tả công việc

1.Channel Strategy Development:
•Analyze and evaluate Channel strategy with marketing team focused on Market review, Channel structure & coverage model, customer to channel performance and interaction model, review value proposition, internal effectiveness and capabilities.
•Define mid/long-term channel strategy including channel selection (i.e., which channels, number of layers) in line with country go-to-market strategy, scenario building as per determined optimized future channel requirements and capabilities.
•Monitor channel trends and support strategic decision making for country go-to-market strategy, reflecting channel changes/needs
•Develop alternative channels/RTM’s in anticipation of market trends and in order to decrease exposure to a single channel
2.Channel Strategy Execution:
•Lead channel segmentation and define clear value propositions / channel investments for each segment (incl. potentially channel specific solutions) in line with strategic fit and define clear target setting including related financial plans for each segment
•Define commercial strategy and distribution policy for each channel (distributors, dealers, etc.) in order to guarantee appropriate performance and demand generation.
•Collaborate with sales managers on go-to-market implementation - monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies and touchpoints.
3.Channel segmentation and commercial policy:
•Establish a management cycle to develop long term relationships with existing and new channels reflecting grower preferences and market trends with frameworks and IT enablement tools (Account Planning etc.)
•Establish a management process (e.g., via Country Commercial Steering Committee) to ensure channel performance management, including clear target setting, constant follow-up, incentivization in line with actual performance and continuous performance improvements for channels (e.g.partner program) coordinate & pull out previous year analysis, market context, and business strategy to run simulations to ensure the optimum commercial condition
•Act as the gate keeper for MoU development and signing besides New Dealer Evaluation and Criteria with Supply Chain, Sales, Controlling, and Field Marketing.
4.Manage & optimize product transactional pricing:
•Build long-term strategic transactional pricing strategy with Marketing Team.
•Net Price Management, Trade Policy Management within the agreed objectives, Cash and Credit management as per policy
•Timely availability of information for S&OP and its pre-requisites for Demand Management and Forecasting for Sales and Collection
•Closely working with product & crop managers, Business Intelligent Specialist, Sales team and OTC to ensure timely information
5.Activity monitoring and continuous process improvement
•Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, wallet share, sell in, sell-out, etc.) against plan and provide insights to leadership team.
•Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group
•Acquire proper feedback (e.g., customer satisfaction survey) from channel customers to further optimize our channel management approach and offers

Yêu cầu công việc

•Must-have: strong experiences in Commercial Condition building & fragmented channel marketing management. Preferred working experiences from big MNCs
•Strong analysis skill and data processing
•Proactive, problem solving & influencing skills with the ability to work independently with minimal supervision
•Good English demand

Quyền lợi được hưởng

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so sánh lươngSO SÁNH LƯƠNG Nộp hồ sơ

Chia sẻ công việc này !!!

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Địa chỉ: 3rd Floor, CentrePoint Building, 106 Nguyen Van Troi, Ward 8, Phu Nhuan District, HCMC

Quy mô : Trên 1000 nhân viên

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