Digital Marketing Specialist (Product Team)

- We are looking for an experienced Digital Marketing Specialist who is looking for the opportunity to become a growth expert at a growing tech start-up.
- You will be part of our growth team and drive our digital lead generation efforts - mainly focusing on organic growth in the early stages.
- Fluent in all the aspects of outbound/inbound marketing, content marketing, and social media marketing, you are also familiar with product growth concepts and are able to work with our Product team to provide constructive feedback.
- This experience will help you get an in-depth experience in building start-ups in both the Consumer and Enterprise industry.
- If one of your dreams is to drive the growth of a global technology product that makes a real impact on people’s lives, this position might be for you!
Job summary:
- Work closely with leadership in order to align the digital marketing strategy with business objectives: lead generation, funnel acceleration, app conversion,...
- Drive traffic to company websites, landing pages, social media, apps,etc. via both organic and paid channels (mostly organic in the early stages)
- Coordinate with copywriters to produce fun, compelling and relevant content to engage with users across all channels
- Oversee our digital content calendar to plan content distribution across all channels
- Analyze content performance and make data-driven decisions to maximize content impact
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Analyze the data and user’s feedback consistently to draw insights, recommend and lead the implementation of improvement initiatives
- Translate ideas to actionable items that deliver business results
Key hard KPI includes:
- Website traffic and app store traffic
- App downloads and activations
- MQL, SQL
- Conversion rates
- CAC