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- The incumbent will be part of the Marketing team to develop, localize and execute marketing programs and campaigns to support business growth in Vietnam.
Key Responsibilities:
- Collaborate with the respective Business Divisions and Sales to implement integrated marketing campaign to achieve campaign objectives such as generating qualified leads.
- Work alongside with peers in the Marketing team across the region to localize, implement, track and analyze campaigns.
- Produce effective marketing collaterals including brochures, trade fair materials, website assets, email campaigns, advertisement in Vietnamese language
- Coordinate campaign activities, including digital initiatives and events, from conceptualization, implementation to tracking and success measurement ensuring campaign objectives are met and in line Corporate strategy and goals.
- Manage leads through the sales funnel, ensuring qualified leads are transferred to sales teams through the CRM platform.
- Ensure all marketing activities have clear measurable objectives and evaluate success through metric monitoring for improvement of marketing effectiveness.
- Day-to-day management of external agencies, where required