Mô tả công việc
Director - Centre of Admission and Public Communication.
II. Duties include:
The Marketing Team Leader assists the Director and Deputy Directors in daily marketing
•Supervise junior marketing staff.
•Hold responsibility for assigned marketing campaigns and projects.
•Keep in touch with partners, prospects, and clients. Email, call, and meet them if necessary.
•Participate in marketing projects planning & execution.
•Review and contribute in the creation of marketing materials, distribute marketing materials, then report to the Director.
•Develop Media Plan to select the optimal mix of media platforms to most effectively promote the Kent brand to target customers.
•Oversee marketing activities to ensure timeliness, effectiveness and adherence to budget.
•Liaise with media organizations and advertising agencies to ensure quality of outsourced services: online marketing (SEO, website, Google AdWords, online banner ad) and traditional prints.
•Work closely with in-house Copywriter and Designer to ensure quality of all marketing materials and ensure brand identity and messages are consistent.
•Work closely with Digital Analyst to analyze the effectiveness of each marketing efforts and giving suggestions for performance improvement.
•Conduct market research, liaising with Promoter and Counsellor staff to gain insights into target customers’ behavior and mindset to effectively direct marketing efforts.
•Actively seek and conduct research on unexploited prospective customer groups and suggesting optimal mix of media platforms to reach and convert them.
•Assist in the planning and execution of marketing activities for other projects as required by the Director of Admission and Public Communication.
III. Hours of work:
The position required to work 48 hours per week.