I. Report to: Director - Centre of Admission and Public Communication. II. Duties include: The Marketing Team Leader assists the Director and Deputy Directors in daily marketing operations. • Supervise junior marketing staff. • Hold responsibility for assigned marketing campaigns and projects. • Keep in touch with partners, prospects, and clients. Email, call, and meet them if necessary. • Participate in marketing projects planning & execution. • Review and contribute in the creation of marketing materials, distribute marketing materials, then report to the Director. • Develop Media Plan to select the optimal mix of media platforms to most effectively promote the Kent brand to target customers. • Oversee marketing activities to ensure timeliness, effectiveness and adherence to budget. • Liaise with media organizations and advertising agencies to ensure quality of outsourced services: online marketing (SEO, website, Google AdWords, online banner ad) and traditional prints. • Work closely with in-house Copywriter and Designer to ensure quality of all marketing materials and ensure brand identity and messages are consistent. • Work closely with Digital Analyst to analyze the effectiveness of each marketing efforts and giving suggestions for performance improvement. • Conduct market research, liaising with Promoter and Counsellor staff to gain insights into target customers’ behavior and mindset to effectively direct marketing efforts. • Actively seek and conduct research on unexploited prospective customer groups and suggesting optimal mix of media platforms to reach and convert them. • Assist in the planning and execution of marketing activities for other projects as required by the Director of Admission and Public Communication. III. Hours of work: The position required to work 48 hours per week.
Yêu cầu công việc
IV. Job Requirements: 1. Qualification: Bachelor Degree in Marketing or Business Administration 2. English proficiency: TOEIC > 500 or equivalent 3. Experience: - Minimum of two years professional experience working in similar position. - Professional knowledge and experience: extensive experience in marketing. - Experience of working for international schools, colleges or universities is preferred. 4. Other requirements: - Ability to work well in a team - Strong interpersonal and communication skills - Highly developed leadership skills ability to lead teams and get results
Quyền lợi được hưởng
- Lương hấp dẫn - Cơ hội thăng tiến - Môi trường làm việc năng động, chuyên nghiệp