Pacific Licensing Studio (Vietnam)

Overall Responsibilities
The Licensing Sales Manager plays a pivotal role in working together with the Director, Licensing to achieve the goals and objectives set by the Company.
Through effective planning and budgeting, the Licensing Sales Manager will strive to achieve his/her quarterly/annual revenue target.
In addition, he/she will devise sales strategies and techniques to reach out to potential clients and generate leads for the Company, thereafter turning the leads into business deals. He/She will also be responsible for servicing the client and establishing excellent relationship with the clients.
2. Main Responsibilities
a) Sales & Business Development
- Direct sales responsibility (by brand, country or category, depending on PLS’s strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.
- Perform all sales planning & reporting functions inclusive of pipeline building, gap analyses, forecasting and re-forecasting as required by PLS-SEA and its clients, market/brand/category reports evaluating sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and/or brand
extensions.
- Develop expertise in relevant areas required to maximize performance combined with building brands and a sustainable business.
b) Client Management and Service
- Management of clients inclusive of ensuring full compliance on Licensors’ policies, procedures, guidelines and supporting licensees in fulfilling obligations and maximizing performance.
- In consultation with Senior Manager, Licensing design appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives and manage team activities related to client services, licensee sell in, retail programs, sellthrough support etc.
- Report to Senior Manager, Licensing on all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management.
c) Monitor Licensee Obligations
Conduct regular business review with key licensees to ensure product development, product penetration to all distribution channels, advertising and promotion plans are rolled out as per contractual obligations.
d) Retail Visibility for Brands/Licensed Products
- Work closely with PLS marketing team to cultivate and direct key retail accounts on behalf of Licensor and its partners, working closely with all stakeholders to build appropriate retail relationships and secure prominent product placement at retail.
- Work with marketing team and partners to devise a meaningful marketing calendar to promote the licensed products as well use appropriate and approved marketing collaterals to support products at retail.
In addition, the position will also work with the Senior Manager, Regional Marketing & Retail to develop and implement the marketing strategies for the Licensed Property (brand) as set out by the Licensor.
He/she will strive to:
- Develop and execute the Marketing & Retail Strategies as set out in the Annual Marketing Plan
- Provide a structured approach that encompass all the relevant elements of the planning and execution process
- Research and reporting on external opportunities and ideas
- Work closely with various stakeholders (Regional Marketing Manager, Trade, Retailers and Licensees) to execute marketing programs
- Manage and work with external agencies (guideline, work flow, timely delivery, copy writing and all marketing collaterals approvals
- Manage the marketing budget