Product Manager

1. Annual Marketing Plan
Strategic Planning:
- Understanding Customers: understand customer segmentation, non-prescribing customers and customer environment by using results of research from research agencies.
- Understanding Competitors: understand competitors weaknesses and strengths via competitors intelligent, IMS analysis, MDI…
- Analysis consolidation: SWOT analysis
- Developing Brand Strategy: Defining strategies and identify critical success factors.
- Ensuring the brand objectives are achieved within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
- KOL development and build professional relationship with key stakeholders (internal and external)
Operational Planning:
- Managing the brand: propose and develop Unique Selling Point and Brand Positioning
- Implementation & Tactics: Prepare marketing Mix and Implementation Plan
- Forecasting: market base forecasting, manage stock issues.
- Prepare and allocate target, incentive scheme …for both exclusive and multiline team aligned with brand objective and manage payment on time
- Managing Information gaps: Market research, assessing competitive activity
- Update E-Porte and lead team to execute E- Porte for call plan, call report, market updates.
Ensure Marketing Planning Cycle:
- Research & Analysis: Examine markets, customers and competitors
- Plan: Define assumptions (key issues), Establish Objectives, determine strategies, Set sales goals, Set budget
- Implement: Assign tasks, Carry out the plan
- Control: Measure results, Evaluate, Propose & carry out corrective action.
- Attend Regional training and events based on approved plan to make sure brand strategy and objectives aligned with Regional Team.
2. Long Range Plan
Prepare sales, market share, patient, promotional budget and objectives
3. Communication
- Define key issues and proposal solutions to Business Unit / Sales Manager
- Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedback
- Preparing and presenting on monthly basis to the cross-functional business partners in addition to the GM market, product, competition, programs implementation overview in BRMs (brand review meetings)
- Insure that field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
- Field works and field visit: ensure field work KPIs
- Dual Visits: Ensuring twice a month field visits with the reps: one day with hospital rep and one day PC visits/ pharmacy rep.
- Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
- Manage PMs and staffs’ payment on time and effectively based on market needs and brand objectives.
- Promomats: define how many promomats (brochures, gimmicks, documents…) will be used in the year, prepare and allocate it align with approved budget
- Close relationship with key contacts in principals to make sure both sides keep updating the expectation and alignment.
4. Training
- With Trainer: ensure FF understand key messages of the brands
- Promomats: Timely preparation and provision of promomat to the FF and to ensure FF understand contents of promomats and be able to deliver key messages to customers
5.New Product Development
- Proposal.
- Development.
- Launch.
6. Working Attitude:
- Willing to accept work load and organization changes (new brands, tasks, responsibilities…)
- Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD,…to handle the business matter and explore business opportunities
- Ready to supports Managers on ad-hoc requirements (if any)

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