Puratos Grand-Place Indochina

(HCM - Binh Duong, Vietnam)
1. Develop & deliver annual marketing strategy in accordance to company strategy.
2. Lead marketing team to develop marketing activities by SBU (Chocolate, Bakery & Patisserie) and by LOB
(industry & ice cream, foodservice, supermarkets and artisans & distributors).
3. Develop annual marketing budgets and ensuring the expenses is within the budget.
4. Attract, develop and retain the best people and foster an environment that allows the team to fully use
its capabilities in achieving desired business results.
5. Drive the country towards marketing excellence through the adoption of the Regional and Groups
Product Management and customer engagement framework.
6. Lead marketing team to launch international & local innovations and to exchange best practices with
other countries in the region, and in coordination with the Sales, Technical and R&D team.
7. Lead marketing team to develop and execute annual communication plan, customer events (innovation
days, exhibitions, seminars, trainings and fairs), sales and marketing tools & ensuring these to be
distributed through the right internal/external channels.
8. Lead marketing team to collect market intelligence information in coordination with Business
Development team, and from there translate these market intelligence into actions in developing
market opportunities and/or up-date the product mix.
9. Drive the innovation strategy and manage innovations roll out in the country liaising with regional
marketing.
10. Implement Category Management in collaboration with the supermarket teams.
11. Play the role of Product Manager for Chocolate SBU; including managing communications on the unique
positioning of Cacao Trace.
12. Demonstrate & live up the Puratos Magic culture within the company.

Reports to: Customer Marketing Manager
JOB SUMMARY
1. Accelerate the local country’s growth and achieve the Budget turnover through establishing and executing customer marketing program which directly contribute to Sales, Brand recognition and Customer satisfaction
2. Assist in developing Customer Marketing Strategy include planning and implementation in term of
- Digitalization
- Customer Communication
- Customer Marketing
- Marketing Intelligence
CORE TASKS
- Assit in developing and implementing of Customer Communication Plan for all Channels – Artisan, Foodservice, Retail, Semi-industry, Industry
- Assit in implementing of Customer Marketing Plan tailor to each Channel, Key Accounts
- Main Responsibility for all digital marketing, e-commerce & branding
- Assist in consumer survey / market research to market knowledge (market share, market trend, competitor analysis, market evolution
Customer Communication
- Assist in developing customer communications plans which include 1 to 1 communications, online communications, on ground event, PR to support the launch of the new product
Customer Marketing
- To develop effective customer marketing approach to enhance successful product launches for general market & key account.
- Assist in organizing product training, market trend for Distributors / Key Account
- Assist in Organizing local customer events – Customer Innovation Day
Digitalization
- Work closely with agency to push up local digital tools and develop content management relevant to key product focus
- Assist in executing digital communication plan via social media platform & other relevant digital approach
- Pro-active work with regional / head quarter to connect, adapt available digital material/ campaign. Key leader in implementing new digital approach from Group to Local
- Offer creative proposal for customers to develop business as well as relationship.
- Other tasks assigned by Marketing Manager