A, GENERAL DESCRIPTION CREATORY is looking for a Senior (Advertising) Copywriter who can conceive and implement video marketing programs that range from digital commercial film to social media viral video. Copywriter will be responsible for developing engaging advertising video ideas for our clients that tells a story and elicits an emotional response from viewers (consumers) as a result of effective advertisement. Sr. Copywriter will lead other content planners and support creative director in delivering advertising idea to viral result. B, MAIN RESPONSIBILITIES • Produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback. • Responsible for generating the words, slogans and audio scripts that accompany advertising visuals. • Creating advertising ideas for video, which typically contain an integrated verbal and visual concept, with the ability to make an imaginative leap and an intuitive understanding of the public the advert is aimed at. • Responsible for constant detailed revision and rewriting either at the request of the client or to tune up the communication for maximizing views and engagement. • Meeting with account executives to discuss the clients requirements and core messages and target audience. • Familiarising with the product, target audience and competitor activities in the market. • Brainstorming ideas and concepts for the visual and words with other members of the creative team to conceive and complete effective advertisements. • Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts. • Writing various copy options, which may be presented to the client as a story-board. • Overseeing the production phase, booking and liaising with inhouse members and outsourcing production companies. • Casting external KOLs to appear in adverts if required.
Yêu cầu công việc
C, REQUIREMENT: Qualification: • Competence in spoken and written English communication • Advantage for College or Bachelor’s degree in Marketing, Filming, Communication or Journalism. • + 2 years of experience of similar position in marketing, advertising, creative production or commercial film industry • Experiences in commercial video projects such as TVC/iTVC, viral video, commercial film/video ads, KOL videos, Comedy Drama Film, and etc. Skills • Ability to write concise, compelling copy. • Ability to handle multiple projects at the same time. • Excellent attention to detail. • Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets. • Excellent communication and interpersonal skills. • Commercial awareness. • High levels of creativity, imagination, initiative and enthusiasm. • Interest in commerce, popular culture, and new advertising trends and techniques. • Possess good leadership, people and project management skills. • Work within strict budgets • Understand the different language styles that appeal to various target markets D, OFFER: Amazing Teammates Hiring the smartest, most talented and innovative people in Vietnam is our consistent strategy from the beginning. That being said, we bring you a group of brilliant colleagues who can help you to move your life to a whole new level. A World-Class Company Culture • Dare to dream big • Evolve through learning • Positive and passionate • Practice transparency and candor • Turn customers into raving fans • Help others rock their greatest lives • Honor my words with action. Happiness is around you We dont need people to obey working time of 9-6, we dont force them to stay serious on their seat all day. They are given the power to choose what makes them comfortable and willing to come to the office every morning. Other cool things • 13th month salary • Annual salary review • Health insurance • Creatory University. • Monthly Team Outing • Happy Hour