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Senior Marketing Executive

innisfree

Lượt xem: 872 | Ngày cập nhật: 15/02/2019 (3 năm trước)

Tỉnh thành tuyển dụng: Hồ Chí Minh

Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ

Mức lương: Thỏa thuận

Thông tin

- Chức vụ: Nhân viên

- Kinh nghiệm: Không yêu cầu

- Hình thức làm việc: Toàn thời gian cố định

- Yêu cầu bằng cấp: Không yêu cầu

- Yêu cầu giới tính: Không yêu cầu

- Số lượng cần tuyển: 0 ứng viên

- Ngành nghề: Quan hệ đối ngoại Marketing - PR Báo chí - Truyền hình

Mô tả công việc

Position Overview:
Establish a full strategic marketing plan from brand/product/program concept.
Responsibilities:
1. Establish Marketing Strategy
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Assist integration of campaigns with brand consistency
- Manage and coordinate all marketing, advertising and promotional activities
- Develop brand standards and usage guidelines
2. Execute and Manage Marketing Strategy
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams
- Manage the productivity of the marketing plans and projects
3. Manage Brand Assets
- Supervise brand content
- Manage access to brand assets
4. Coordinate and build strong working relations with various internal/external support departments
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / AD (Renewal plan) share / Exclusive product Idea share / VOC (Product Idea Share) with HQ
- Global TM / SCM (PO) : Revewing and tracking salese figures and check stock level
5. Conduct Market Research
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products
6. Product Management
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
- Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
7. Budget Management
- Determine and manage the marketing budget and deliver marketing activity with agreed budget

Yêu cầu công việc

- At least 3 years of experience in the same position
- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data
- Strong result-orientation and ability to execute and measure programs and campaigns
- Ability to work well on various teams and act as team leader when appropriate
- Ability to put together and execute marketing plan based on marketing concepts
- Proficiency in English
- Excellent presentation skill
- High level of numerical reasoning/analytical skills
Major:
- Business Administration
- Proficient in MS Office (Word, Excel, PowerPoint)
- Marketing experience in FMCG(Fast-moving consumer goods) industry is preferred
- A Bacherlor’s degree
- English communication is favorable

Quyền lợi được hưởng

- 13th month payment, annual performance bonus
- Training and up-skill opportunities, health care insurance, professional, dynamic working environmen
- Attractive pay, meal & telephone allowances

Hình ảnh

So sánh lương Nộp hồ sơ
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