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Các bài viết về nhân viên Quan hệ đối ngoại :
1. Support to develop and excellently execute annual brand plan
Analyse market opportunities and recommend effective options for growth
Support developing brand plan, including objectives, key activities, A&P budget.
Excellently execute annual brand plan
Update brand plan/activities across the year
2. Manage brand equity and product platform for Business
Support and execute the Innovation roadmap to ensure healthy pipeline and margins for the portfolio.
Adapt packaging and livery designs, ensure and alignment with regional guidelines. Manage livery approval process locally and with the region
Support product specifications requirements, product benchmarking, and market feedback, quality complaints etc.
Ensure Stage Gate compliance for each project
Support needed testing and registration of products with external agencies, in coordination with RD&I.
3. Execution of Communication and Activation Initiatives
Drive/implement the communication strategy for Business ensuring alignment with brand strategies/brand plans
Collaborate closely with agency partners - creative, activation, media, digital throughout the whole process to ensure that execution will deliver against the objectives and brand/campaign guidelines
Track, monitor and propose campaign improvement. Prepare key learnings for sharing.
4. Product Stewardship Lead and Marketing HSE&S Champion.
Support the reporting, tracking and implementation of sustainability targets/KPIs.
Comply with Product Stewardship policies and guidelines and relevant HSES guidelines; Support the implementation of HSE&S in daily marketing operations
Support company policies relating to Product Stewardship
Maintain updated library documentation of approval forms, certifications, applications and reports.
Support compliance to relevant external regulatory & internal governance
5. Efficient and effective marketing processes and documentation
Prepare for various marketing meetings, follow-through on actions and next steps.
Support other systems and processes, eg. livery approval, SRM, SAP
Help to identify discrepancies in processes and recommend improvements to line manager.