1. Develop Digital Strategy and Action Plans & Execution
- Assist Media Manager to develop Digital Strategies and Plans.
- Leading & strongly develop, manage & execute all the entire digital activity regarding to drive the best digital ROI to meet business decision.
- Maximize digital effectiveness by proactive proposing customized các channel mix based on thương hiệu objectives.
- Lead, integrate & build compelling report (media, social, activities) & analysis to thương hiệu đội with accurate, actionable learning & recommendation
- Always-on surfing/researching all relevant online các kênh to recognize and understand consumer needs, our Equity performance and identify ideas to improve brand Equity on online social
- Develop active, collaborative partnerships with internal and external stakeholders, key influencers, new Media and vendors for successful negotiations, by leveraging on economy of scale, shared resources and learnings, all leading to efficiency and increased market share.
- Pioneer and lead in creating new engagement channels to help the business unleash new categories and geographical relevant consumer needs that lead to new concepts, new product propositions and increased consumer base.
- Ensure affiliate alignment with and achievement of Regional/Corporate KPIs.
2. Drive Data
- Driven MỘT Project:
- Ensure Brands develop and understanding of the consumer through analyzing and cultivating CRM dữ liệu and recommend appropriate reflective digital / marketing campaign and / or innovations.
- Explore & evaluate data management platform & Partners.
- Lead Project of Data Collection & Synchronization across functions from local & global.
- Work with Media Agency & Local / Global Partners to Analyze dữ liệu, Retarget on Media Channels and Convert to Purchase.
3. Engage and Collaborate well with nhãn hiệu team & business team:
- Proactively join multifunctional nhóm meeting and raise issues/ solution on time
- Well cooperated & work closely with brand nhóm to understand their business needs & well known about the product
- Provide input into digital key tasks and timeline for Digital Activities & follow strictly all the details vendor execution to deliver the outcome as expected
- Be proactive, get alignment & propose proper action with Manager & nhãn hiệu team to ensure the best execution
- Well-connect with Digital partners from global (Facebook, Google) to local (Adtima, Admicro, etc.) to drive new initiatives & always-on optimization.
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