- Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business portfolio. - Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal. - Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution. - Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution. - Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers. - Ensure excellent execution of plans from ATL to BTL and instore to deliver the business goals for campaign and for full fiscal year. - Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with Product Marketing to deliver business goal
Yêu cầu công việc
•Candidates should have experience in strategic marketing and managing people. •Strong knowledge and experience with Brand Building. •Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry. •Strong leadership and entrepreneurial spirit, Collaborative, Creative, resourceful & strategic minded. •Independent, self-motivated with excellent interpersonal and communication skills. •Good analytical skills and high adaptability in a fast moving environment. •Possess a Degree preferably in Business, Marketing or the equivalent with at least 6 years of relevant marketing experience
Địa chỉ : Yen Phong I Industrial Zone, Yen Trung, Yen Phong, Bac Ninh.
Người liên hệ : Bộ phận nhân sự Samsung Electronics Vietnam
Quy mô công ty : Trên 1000 nhân viên
Samsung Electronics Vietnam Co,.Ltd (SEV) located in Yen Phong I Industrial, Yen Phong District, Bac Ninh Province with total area of 100 hecta is a member of Samsung Corporation. SEV is specializing in manufacturing mobile handsets and other hi-tech electronics devices with about 18000 employees. SEV is A Great Work Place (GWP) with the most competitive and attractive working conditions such as: salary, benefit, chance of promotion and opportunities of domestic and oversea training. Joining SEV is a best way to affirm your career’s prospect. YOU ARE WELCOME! For production and business of SEV, we are looking for key persons