Brand Manager

MAIN RESPONSIBILITIES:
Integration of Brand Equity
• Ensures all brand program aspects are consistent with Mondelez approved Brand Foundations and implements programs when required
Strategic Planning Process
• Liaises cross functionally to conduct and collect all relevant market and consumer data for their brand to feed into the development of a local brand plan
Financial Planning Process
• Ensures all marketing inputs for the Annual Plan (AP) and Mid-Year Update (MYU) for their brand/s are captured and communicated to Mondelez.
• Provide quality input into financial forecasting for their brand(s).
Product and Packaging Quality Initiatives
• The Brand Manager is part of the project team for all PPQS changes/ initiatives relevant to their brand
• Responsible for pricing strategy Implementation
Integrated Marketing Communication
• The Brand Mgr participates in the development of an IMC Planning Brief specific to their brand.
• Ensures integrity of consumer communication activities within the overall brand strategy.
• Participates in agency management briefing and evaluation process, in the media planning process
Business Key Performance Indicators
• Monitors and measures business performance for their specific brand against a set of KPIs including:
- Volume, revenue, available profit, A&C (Advertisement & Consumer Spending), net contribution, share of market; and
- Day to day spend is within budget
I2M (Idea to Market)
• Executes growth initiatives relevant for their brand, including trade materials, local P&L, sales communication, launch plan, communication and support, POS execution, etc.
• Determine the volume targets for their brand/s & monitors volume achievement and inventory levels for their brands and liaises with Sales monthly to discuss changes in volume in order to propose adjustments to the Marketing Manager
• Creates a winning brand team.

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