Mô tả công việc
•Brand building exercises (media advertising, prize and event sponsorships, product launches, etc.).
(point of sales material (POSM), promoters, fixtures, display stands, etc.).
•Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share.
•Internet marketing and telemarketing, hotline for product consultancy.
•Conducting the market research and sale analysis to implement suitable and productive market development plan adjustment. Coordinate with internal or external market research team to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
•Delivering internal and external presentation regarding product introductions, marketing materials, business objectives and communication strategy, the target customers including healthcare professionals (doctors, nurses, pharmacies…) and consumers.
•Coordinating with others to ensure the development of communication materials such as catalogues, websites, brochures, mini-samples, promotional materials, sub-labeling on packaging and in-store displays.
•Ensuring the approved marketing budget is allocated towards optimizing utilization of funds in raising awareness and promoting sell-through for relevant clients’ brands.
•Playing a strategic role in ensuring range and product selection to meet market trends and requirements.
•Monitoring the brands proactively approach towards consumer tastes and preferences at the local level.
•Coordinating with related cross functions, demand planning and supply (import), distribution center, RRC (sub-labeling), and finance to ensure effective sales and demand planning. Making highly accurate sales forecast and ensuring no out of stock.
Yêu cầu công việc
•Bachelor’s degree or higher in Marketing, Business Administration or related fields
•Minimum 03 years’ experiences as Brand Manager for international companies.
•Professional experiences in building brand, trade marketing
/ sales in cosmetics or pharmaceutical industry is a plus