Cgo - Chief Growth Officer

Position Description:
Chief Growth Officer will provide strategic leadership and direction for an aligned sales
system, new business, product and service expansion, will strategically advance marketing efforts, and
will continue to increase the value of brand. This is a highly visible, executive-level
position responsible for leading all major activities associated with the growth of the company. The
Chief Growth Officer has primary global corporate leadership responsibility for developing plans and
executing projects and initiatives to advance ’s mission, increase account growth, and ensure
financial stability.
Reporting Relationship:
The Chief Growth Officer position reports to the President and Chief Executive Officer and serves as a
member of the Senior Executive Team.
Principal Accountabilities:
• Lead and direct the day-to- day activities leading to profitable growth. This includes business development, marketing, and executive management business planning and marketing strategies.
• Provide leadership and direction in setting performance criteria and ensure proper training and development plans for sales and account management resources to ensure creation and maintenance of strategic relationships with clients. Serve as an “environmental compass”
• Work with senior leadership on a cross-functional basis to build team relationships aligned with internal and external expectations of business development and service delivery.
• Ensure excellence in standards development, maintenance, and evolution that retains current accounts and positions strategically through market analysis and industry assessment for market growth domestically and abroad.
o Analyze historical standards of product/information and report on account vitality rates – growth/attrition.
o Analyze and develop business plans, model financial impact, ROI development, and create financial forecasts/ projections.
o Build global brand equity and consistency through multiple promotion and communication industry channels.
o Promote standards and its business value through its publications, Web appearance, and social media efforts
o Align under brand and lead market-focused to ensure targeted prioritization of effort and return on investment for commitment dollars.
o Oversee the creation and integration of all key marketing and branding activities to enhance market position.
o Oversee all activities and strategies for marketing campaigns, advertising, communications, public relations, and other promotional efforts, providing overall leadership to market positioning and strategic communication.
o Regularly evaluate market reactions to programs/services to ensure marketing strategies, plans, and actions are consistent with evolving market needs and the competitive environment.
o Establish marketing goals to ensure share of market and profitability of products and services. Develop and execute marketing and sales plans and programs in a fiscally sound manner to ensure goals for growth and expansion of products and services are met or exceeded.
• Build a “best in class” collective marketing sales and business development team. Represent the company through key client visits, presentations, and industry events as appropriate to advance goals.
o Develop strategy and plans for new business opportunities.
o Identify variances to plan and opportunities to improve performance, efficiency, and productivity to achieve the goals and objectives set by senior leadership.
o Analyze industry trends and information to identify standards, product categories and markets to enter as future sources of growth.
• As a senior executive, demonstrate personal conduct in keeping reputation of “excellence,” ensuring integrity, trust, and reputation in the marketplace with key stakeholders/influencers, including customers, payers, regulators, consumer groups, and internal staff and field surveyors while maintaining alignment core values and advancing the goodwill and credibility of staff, surveyors, and its accreditation processes.
• Recruit, select, and retain highly qualified professionals.
• Attend board meetings and provide information and actions as directed and consistent with the policy governance model.
• Create a working environment where productivity can be sustained and improved, and where innovation and personal growth are encouraged and realized. Provide the leadership necessary to maintain a motivated, productive, and competent team through open communication and delegation of responsibilities and authority. Ensure people are in place to drive business results. Guide and direct subordinates in their personal and professional development.
• Directly in charge of Ho Chi Minh city market, mainly responsible for activities that can make to the leading company in this market.

 Hard Salary  Allowance: Monthly Lunch, Mobile Phone: Following Company ’ s Policy.  Business Expenses: Following Company ’ s Policy.  Business Commission: Following Company ’ s Policy for Broad of Directors.  ESOP.