MÔ TẢ CÔNG VIỆC
Report to/ Báo cáo cho: Organized Trade Manager
Main purpose/ Vai trò
- Be a Category Expert in MT who leads category activation, range rationalization, space-man, imported range development with MKT team.
- Turn Shopper Insights from internal & external data source into fruitful Analysis, which supports GKAM in account plan, monthly/quarterly review, promotion evaluation, conduct WCCE with Top 5 MT customers; as well as supports MKT in pack-price development by MT format.
- A&M budget management and in-store POSM management.
Functional Accountabilities/ Nhiệm vụ chính
a. Be a Category Expert in MT: (Lead = D & C & E)
- Lead to build compelling sell-story for : NPD/Activation to MT-customers
- Lead Category Range Review Project with Top 5 MT-Customers (i.e. Range Rationalization, Space-Man, Planogram Recommendation)
- Be a Brand champion for Imported Range - GTM, Pricing, Promo on imported NPD
b. Turn Shopper Insights to fruitful Analysis (Co-ordinate = I & C)
- Source from internal data (Nielsen, Kanta, Euromonitor, etc.) & internal data (from CU, Global,etc.) to analyse Shoppers related to MT & E-commerce.
- Support GKAM for: Monthly Review/ Quarterly Review/ Market Movement Update / Competitors
- Support WCCE with top 5 customers (i.e.: Vinmart, Co-Op, Circle-K, Family Mart, BHX)
- Co-work with GKAM for: Account-Plan / Promotion Evaluation / NPD-Shopper KPI (Speed to market/ SPDD/ Dist.) / Premiums - for top 10 MT-Accts. (80%Biz.)
- Support Marketing team (CAT) for: MT-Shopper Insights in developing Brand, Pack-Price for MT channel and Pricing & Promo Scheme on Imported Range.
c. Develop E-commerce business (Lead = D & C & E):
- Identify new E-commerce trends and opportunities for business growth.
- Building roadmap for WCCE with top 3 E-commerce (Plan, Do, Review).
- Prepare and present product proposal to future and
current E-commerce partners.
- Support GKAM for building commercial content via E-commerce Customers (either via E-Operator “consignment” /or directly handling ”outright”)
- Handle specific sales events thanks to/ based on collected information from MKT to enhance brand’s visibility and improve sales performance at E-com channel.
d. A&M budget management (Lead = D & C & E)
- Spending Tracking v.s. Budget of in-store POSM, TOT_Tools of Trade & MT Customized Sampling & Activation
- Internal Gatekeeper for Sampling & provide the Summary Projected Volume for MT-Sampling in S&OP
e. In-store POSM Management (Lead = D & C):
Co-ordinate with Trade TMKT, MKT & Sales to develop POSM, TOT, in store media, market materials, etc. for MT & E-commerce.
f. Trades’ Notification (Support = C):
Co-ordinate with Sales Operation team to make sure OTIF Trade letter, Mock-Up/Sample Products served for MT & E-commerce.
g. Others: Support line manager to find data and explore trends and insights of new channels as request.