Digital Marketing and Communication Executive

• Transform Roche Vietnam customer relationship using digital marketing & communication strategy, techniques and tools
• Create and lead the digital marketing strategy (goals, action plan, calendar, KPIs measuring efficiency & success) in alignment with business goals & objectives
• Execute complex digital marketing strategies by using multiple communication channels (incl. emails and social media) and by continuously suggesting new and innovative tactics to enhance customer engagement
• Collaborate with the different marketing teams to build content plan to best orchestrate digital approaches with other promotional and awareness activities (congress, marketing events, product launches, patient awareness campaigns etc.)
• Own customer database (responsible for integrity and cleanliness) and drive email list growth strategies and execution across multiple channels & inbound marketing – Email acquisition expert in the organization
• Build digital marketing capabilities by owning the implementation, use and optimization of our marketing automation software (Eloqua) and by sharing best practices within the organization
• Continually test communication plans with A/B testing in order to optimize messaging, template formats, timing and contact cadence
• Be responsible of defining and measuring key metrics of success – number of opt-ins, customer response rate, customer engagement, etc.
• Socialize campaign analysis and insights by clearly communicating key success factors as well as key learnings and by recommending new opportunities to leadership team
• Continuously learn from best practices in other industries and other Roche organizations
Conduct business in full compliance with Roche Code of Conduct, Roche Behavior in Business, Roche guidelines on Safety, Health & Environment (SHE) and Behavior in Competition.

• 3+ preferred years of experience of professional email marketing, managing customer database & using an e-mail automation software or CRM
• Experience in social media communication
• University degree in Marketing, Digital Marketing, Communication or other related field
• Demonstrated communication skills and attention to detail
• Analytical mindset with data management and interpretation skills
• Quick learner, creative and agile to quickly react to the needs expressed by the customers in terms of digital experience
• Pioneer spirit & can-do-it attitude
• Able to work cross-functionally and to manage several projects at the same time
• Willing to work in an exciting & fast-moving environment
• Professional level of English & Vietnamese required
• Experience in the Healthcare industry is a plus, especially in communication with healthcare professionals and public
• Knowledge of HTML and Google Analytics is a plus

- Competitive compensation and benefits, 13th month salary
- Private Health insurance