Digital Marketing and Communication Executive

Mô tả công việc

• Transform Roche Vietnam customer relationship using digital marketing & communication strategy, techniques and tools
• Create and lead the digital marketing strategy (goals, action plan, calendar, KPIs measuring efficiency & success) in alignment with business goals & objectives
• Execute complex digital marketing strategies by using multiple communication channels (incl. emails and social media) and by continuously suggesting new and innovative tactics to enhance customer engagement
• Collaborate with the different marketing teams to build content plan to best orchestrate digital approaches with other promotional and awareness activities (congress, marketing events, product launches, patient awareness campaigns etc.)
• Own customer database (responsible for integrity and cleanliness) and drive email list growth strategies and execution across multiple channels & inbound marketing – Email acquisition expert in the organization
• Build digital marketing capabilities by owning the implementation, use and optimization of our marketing automation software (Eloqua) and by sharing best practices within the organization
• Continually test communication plans with A/B testing in order to optimize messaging, template formats, timing and contact cadence
• Be responsible of defining and measuring key metrics of success – number of opt-ins, customer response rate, customer engagement, etc.
• Socialize campaign analysis and insights by clearly communicating key success factors as well as key learnings and by recommending new opportunities to leadership team
• Continuously learn from best practices in other industries and other Roche organizations
Conduct business in full compliance with Roche Code of Conduct, Roche Behavior in Business, Roche guidelines on Safety, Health & Environment (SHE) and Behavior in Competition.