Market Research Analyst & Planner

A. Market Reaseach Analyst:
1. Market share & positioning: Seek and provide information to help company determine its position in the marketplace and in specific periods of checking.
2. Market scanning: Prepare reports of findings and analysis about market developing condition, market trend, innovative points and SWOT analysis in the E&E business. Monitor business indicators.
3. Industry updates: Monitor and report in details about real estate industry dynamics in the 06 key cities of the year. Including the development and direction in projects investment, projects types and trending...
4. Competitor tracking: Gather data on competitors activities in sales and marketing, branding and distribution channels, price structure.
5. Customer profile: Collect and analyze data on customer demographics, customers positioning, purchasing decision factors, customers network to identify potential segments towards Mitsubishi currents products.
6. Product development: Analyze factors affecting product demand of lost custimers to help factoruies improve and develop new products and features for new potential demand in local market.
7. Data management: Consult and evaluate market research data, methodology of internal sales and external market research agencies to make sure of cross check data of the effective ways applied in planning and forecasting phase.
8. Product performance survey: Design questionnaire, conduct survey to mearsure and report customer satisfaction on product use after 1-3-5-10 years. this is to help improve products and service, as well as find out key unique points for branding and advertising.
9. Advertising tools: Measure the effectiveness of marketing activities and channels by conduting pre-test surveys for communication strategies and post- test surveys for specific communication programs.
10. Proposal: Propose ideas and output to identify advertising demand and methodology to approach target channels.
B. Planner:
1. Validate spreadsheet data & handle marketing intelligence analysis of all source to supplement key insights and proper facts in slaes planning and forecasting. Ensure the numbers reported accurately tp leadership.
2. Support sales reps work a particular system and proper process related to the numbers and sals & Marketing statistics.