Marketing Coordinator for Coffee Brand (F&B Industries)

Marketing
• Conduct market research & competitor analysis when necessary along with customer database analysis and management. Gain insights from market/ our store performance and consumer. Keep close relationship with customers.
• Create annual / quarterly / monthly marketing plans (Advertising & Promotion activities, brand campaign, local store marketing, etc.,); also maintains routine updates of the plans. Own their implementation from ideation to execution.
• Develop and manage annual/quarterly/monthly marketing budgets, regularly monitors expenditures and prepares summary reports.
• Measure and report performance of marketing campaigns and assess against goals.
• Analyze business performance and develop initiatives to optimize sales and store traffics.
• Build strategic relationships and partnership with key industry players, agencies and vendors.
Advertising & Promotion
• Coordinate with other Departments to propose, execute, monitor and analyze marketing promotion. Register promotions with Department of Industry and Trade
• Update to related department and Accounting after registration.
• Create, review and edit Promotional & informational materials such as: press releases, brochures, print ads, TVC, etc.
• Manage the production of marketing materials.
• Establish and maintain contacts with media.
Digital
• Make content plan; writing content & work with designer/ videographer for visual on communication channels (Facebook, website, Google my business, etc.,)
• Manage and optimize with a variety of organic and paid acquisition communication channels.
• Reply to customer’s inquiries.
Customer Service
• Handle customers’ complaints reasonably, showing empathy and a positive attitude to strengthen relationship with customers.
Other Duties
• As assigned by Supervisors.

- Salary + Quarter Bonus ＋ 13th Salary + Mobile / Transport Allowance - Premium Healthcare Package for your 5 family members - School Fees for 2 Kids