Marketing Executive

B3Shark is looking for an experienced marketing executive who has ability to take ownership and accountability for developing, executing and measuring the online marketing strategy. This will be achieved via Website development and Online Campaigns, utilising Management Information to build on and improve current and future strategies and working closely with creative agencies to ensure messaging and collateral is enticing and informative.
Job Functions, Duties & Responsibilities:
o To create new and innovative marketing strategies which strengthen the market position of a product using online media.
o Cooperate with agencies to build branding strategies for the company and the platform to help Sales department achieve KPIs.
o Ensuring that the company’s website is user-friendly and that traffic is increasing. Candidate should make sure that the website appears in search engine results and encourage interaction with customers online.
o Social Interaction – To manage existing channels of communication, such as Facebook, YouTube and Blog pages, in-line with marketing plans
o SEO – To manage and optimize web content for on-going organic search engine results.
o Develop specific e-marketing campaigns that can be tested, measured and refined dependent on results. These can either be industry, proposition or sales specific
o Creating and distributing a regular business updates, as well as using social media to interact with customers via Facebook/Instagram/ other online social platforms are also often key duties. This is currently done in conjunction with third parties.
o Google Analytics: to identify targeted ads and supervise the production of Google advert communications such as re-targeting graphical ads, Google ad words,…
o Email Marketing: to be responsible for supervising the production of email communications such as consumer newsletters, email campaigns, product surveys and feedback forms and sales promotions. Use of measurement tools track open and delivery rates, and monitor subscriptions according to spam regulations.

- In accordance with Company Policy.