Marketing Manager - Aquafina

A. LOCATION: Ho Chi Minh City
B. ROLES & ACCOUNTABILITIES:
Identify brand strategy and develop business plan to meet brand KPIs and grow business
Key accountabilities:
Use the consumer understanding, the competitive dynamics and boundaries of the market to lead the brand AOP, translate into brand ideas and convert into relevant innovations to grow the brand
Oversight the implementation of AOP, from the strategic discussion to development and all way communication to sales force (such as: thematic campaign, grassroots, promotions, …)
Recommend and support the adaptation of marketing best practices from PI global or regional; or develop local platform relevance
Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal)
Work with Sales to co-develop trade & channel programs, POS support related to brands
Accountable for team capability through coaching, mentoring and training

- Thưởng theo năng lực và hiệu quả công việc - 20 ngày nghỉ phép có lương 1 năm - Cơ hội được đào tạo chuyên môn