Marketing Manager (Hcm)

Under the supervision of General Manager, the Marketing Manager will direct an efficient marketing strategy, ensures a high performance of marketing operation in order to attract & gain customers and promote the whole company business development plan

1. Define brand building strategies and develop corresponding execution plans for brands in charge

- Build up brand portfolio strategies and financial targets

- Develop brand identity, Standardize visual identity code at sites (stores, shopping mall)

- Develop marketing calendars across offline and online platforms, together with standard customer service, CRM, Loyalty program, partnerships…

2. Develop winning go-to-market plans for brand portfolio:

- Lead market surveys, market studies to support brand strategy developement

- Lead business analysis to intervene issues and leverage opportunities

3. Develop the marketing team

- Recruit and manage the staffs within the marketing department

- Design, implement and facilitate the annual Marketing planning & Marketing budget

4. Empower product marketing:

- Implement the annual marketing plan and budget

- Ensure Catalog/ brochures concepts, production and results

- Manage multimedia tools and social networks for a push compaign

- Implement in-store events & decoration compaigns

5. Brand activation:

- Create/executive all programs to achieve channel KPIs (sales volume, market share, OD share, market coverage)

- Review market developments and customer needs on regular basis

- Work closely with Marketing team and related departments to develop an effective trade promotion strategy and its activities based on market situation

- Ensure team members understand and align on the strategy and key objectives

- Monitor the effectiveness of each trade investment and ensure maximum returns

- Evaluation of all campaigns for further improvement

- Handle other tasks assigned by manager

6. Visual Merchandising:

- Ensure the display of goods at store be align to guideline & brand principle

- Other tasks assigned by superiors.