Common Duties and Responsibilities:
+ Plan, develop and execute marketing campaigns, activities, pricing policies and sales promotions to achieve the business targets. These campaigns inform the organization’s target market of the merits of purchasing its products and services and may include trade exhibitions; direct mailing; telemarketing; seminars; store signs and billboards; and print, television, film, and radio advertising.
+ Liaise with senior product manager, the marketing, and sales leaders to ensure that they understand and comply with the marketing initiatives and policies.
+ Develop, schedule and execute marketing programmes, including product promotion, sales channels, and pricing. Review business results against marketing plan and advises on areas of improvement.
+ Research, write, design, and edit more complex or specialized sales collateral that is effective and appropriate for the intended audience. Arrange for this material to be economically published and distributed. Collateral may include training and selling aids, telemarketing scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets.
+ Organise and attend seminars, trade shows, industry exhibitions, and other events so that potential customers have an opportunity to learn about the organization and its products and services.
+ Liaise with managers in sales, marketing, and brand management to develop campaigns that help them achieve their sales goals.
+ Liaise with external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization’s requirements, deadlines, and budget. Coach less experienced team members and help them resolve problems.
+ Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
+ Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
+ Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
+ Develop knowledge of the organization’s products, services, and customers by working closely with more experienced brand/product managers.
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