Online Marketing Supervisor - Heritage Line

LOCATION: Head Office at 33 Le Trung Nghia, Ward 12, Tan Binh District, HCMC
DIRECTLY REPORTING: to DOSM and Marketing Manager
PURPOSE AND SCOPE OF ROLE
This person develops and manages the online and digital marketing of Heritage Line in the areas of website, social media, online PR, SEO, online advertising, campaign, E-commerce (partly) and online databases with the objective to increase traffic, sales (revenue) and brand awareness across b2c and b2b channels. This position demands strategic planning skills to integrate the annual marketing plan into online activities. Continuous supervision and administration of all activities (website content, newsletter, online magazine, social media etc) is essential. The person is familiar with evaluation tools and statistics in the online marketing. Highly organized, good technical understanding matching to the scope of work as online marketer as well as basic knowledge of marketing management and sales distribution in a broader scope to fulfill the role successfully.
RESPONSIBILITIES
* (Online) Marketing:
• Planning and executing of all online/digital marketing activities for website, mailings, social media, advertising, online PR etc (outlined in the annual sales and marketing plan)
• Planning and Creating of content for all online channels and other online activities considering SEO/ SEM
• Planning of marketing activities such as adverts, campaigns, Social Media Marketing with to achieve targets
• Monitoring and evaluate all online themes (with ROI analytics if needed)
• Website Management via CMS. Support in the continuous improvement of the online presence
• News and Online Magazine – Forward planning and execution on a periodic basis.
• Regular EDM and newsletters and/or dedicated market promotions
• Handling E-commerce topics involved with this position to ensure the online booking engine is up to date at all times
• Developing and support with creative ideas for promotion and sales/ marketing activities
• Overseeing the databases such as online portal, newsletter, etc
* People Management:
Working closely with marketing manager and design team to achieve a consistent and constructive handling and processing of (online) marketing topics over the year
* Reporting: Monthly and adhoc reports

- Attractive Salary and Bonus - Social Insurance, Health Insurance, Unemployment Insurance according to Labor Laws - Good chance to study and develop career path stably.