Product Manager (Dermo-Cosmetic)

* GENERAL MISSION OF THE POSITION
Propose and manage the execution of the marketing plan for the products under the manager’s responsibility in the relevant territory by contributing to the growth of sales in the context of the marketing strategy and budgetary objectives defined by Senior Management.
* PRINCIPAL MISSIONS
- Market intelligence: analyze the products’ markets and performance (Group and competitor products) in terms of business models, sales, prescriptions, image, awareness, scientific characteristics, product benefits, marketing and promotional tools, trade marketing operations, merchandising, distribution channels, product mix, prices, etc.
- Provide head office with information on the specificity of the managed market for the purposes of international intelligence on competition.
- Prepare the local marketing plans by channel in collaboration with the other departments (sales, marketing, trade marketing, merchandising, medical marketing, logistics, regulatory, promotions, etc.).
- Implement and provide the launching plan and the marketing plan, according to the HQ templates (marketing, medical, digital).
- Collect all information related to the products, their positioning, cost, worldwide promotional items, communication and key messages, etc. from Head Office, in order to develop your own campaigns regarding the HQ requirements and the local practices and habits
- Propose and deploy the marketing and training tools that are required to achieve objectives, if needed by breaking down the targets (networks, doctors, pharmacists, ex-pharmacy channels, consumers, etc.) pursuant to recommendations from Worldwide Marketing and by integrating budgetary and regulatory constraints.
- Work closely with related department to ensure the tools and materials are made available as needed.
- Define the KPIs to achieve the objectives of each campaign, tool, operation, and evaluate the results as define previously in order to decide the future
- Ensure objectives are achieved in accordance with the budget (sales, expenses, breakdown, billing, operational margin)
- Follow it own expenses concerning the marketing operations
- Prepare properly and monthly monitor sale-out sales and forecasts for the managed products in order to absolutely avoid out-of-stocks, overstocks and obsoletes
- Organize and manage specific operations to release overstocks, once identified by the logistic department.
- Create and maintain quality relations with the local internal various services, regional and HQ departments involved in the brands and products, as well as external partners
- Ensure the customers services regarding the products you have in charge
- When participating in PR activities (press conferences, congresses, PR trips, pharmacies) and outside events, present and represent the company in accordance with its values.
- Present the product ranges and promotional campaigns to the relevant networks (sales, medical sales, training, consultants, etc.).
- Collect and analyze comments from the sales networks, answer their queries, prepare counter argument, and adapt the tools when necessary
- Test the tools with the sales manager and on the field when necessary, and adapt the tools if necessary
- Provide all the promotional tools required to the sales networks (support for visits, product sheets, materials orders, samples, etc.).

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