Product Manager - Retail & Hod

- Identify brand strategy and develop business plan to meet brand KPIs and grow business;
- Deliver the targets as agreed in planning for brand;
- Achieve the preferred brand image/proposition by controlling the line communication: set commercial targets, brief agencies, evaluate agency proposals, and manage consistent quality;
- Ensure consistency in brand communication message across channels;
- Devise and implement promotional plans on consumer and trade level;
- Work with Sales to co-develop trade & channel programs, POSM support related to brands;
- Ensure frequent update of data analysis i.e. volumes, market shares, sales, market intelligence, qualitative and quantitative market research as well as via frequent market visits;
- Manage relationship with external agencies, like e.g. advertising, event, PR and market research agencies;
- Keep all marketing expenditures within the marketing budget;

- 14 Month Salary + Bonus - Accident 24 / 24, Hospitalization & Surgery - Training as Job Requirements to Develop You