Trade Marketing Manager

To manage account/ brand’s business in Vietnam market subject to a scope of service business of the company for each particular principal.
1. Manage P&P
• Take ownership in driving KPIs of brands in charges (sales, distribution, visibility, inventory, forecast accuracy, A&P management, EBIT, and etc…)
• Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant suppliers’ brands.
• Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
• Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
2. Business Management:
• Interaction with principal’s representatives to provide service, information upon principal’s requirement within the distributorship agreement.
• Conduct business review presentation; provide consolidation of sales/ distribution reports (monthly or ad-hoc) and spending/ fund reports.
• Sales forecast, distribution and business/trade activity planning – annually master forecast and quarterly, monthly action and/or revised planning (degree of details varies among principals)
• Fully utilize the Regionally Aligned Brand Planning templates for all clients
• Ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
• Ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms.
• Liaise closely with clients to secure full or partial activities funding for ad-hoc activities.
• Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives.
3. Product Management:
• Play a strategic role in ensuring range and product selection meets market trends and requirements.
• Monitor the brands proactive approach towards consumer tastes and preferences at the local level.
• Conduct financial feasibility study of promotion activities to ensure in line with profit objectives
• Provide listing standards for the various distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.
• Prepare and conduct product training if any
• Market research on pricing, competitor information
• Work with clients to define pricing strategy
4. Sales/distribution/product management
• Sales target and distribution target break down (after finalizing with principal and getting agreement from sales heads) by SKU by month and by region/ channel. Monthly reviewing for revision if necessary, then sending sales teams a confirmation.
• Monthly sales, distribution update report. Promotion planning and its memo released/ system installed for execution. Its execution/ revaluation monitoring
• Distribution penetration/ expansion action planning. Launch planning, pipeline planning, sales training for new product launch. Field check.
• Prepare weekly, monthly sales/distribution reports and other report if any and send to company’s clients on request.
• Manage Promoters team if any
5. A&P management
• Conduct Monthly A& P Management Process (A &P request, MOIT registration, memo released/ system installed for execution, field work, action)
• Control spending within the agreed/ allocated fund.
• Monthly double check/ certifying of spending and fund balance with F/A team
• Take main charge to follow up with Clients to clarify and complete A&P reimbursement process from Client
• Coordinate with Procurement Team to verify vendor and select best vendor to ensuring cost efficiency
• Prepare and arrange documentation for financial purpose as per company policy
6. Supply chain and logistic coordination:
• Work with SCM team to forecast and issue PO on a monthly basis and subject to lead time, stock level of each SKU.
• Monitor stock level and forecast accuracy by SKU as per distribution contract
• Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses
• Ensure trade returns are managed within contractual agreements
• Conduct stock certification at warehouses to verify and manage stock status
• Coordinate with warehouse team for planning and executing promotion packing in line with promotion scheme.
7. Others:
• Participate and support any teamwork activities
• Assist in all others duties as directed from superior from time to time
• Conduct or make available scheduled product training to internal and external customers
• Other projects assigned by Assistant Director, Client Management from time to time

- Lương tháng 13
- AON
- soft skills