Unit Head Of Marketing Communications

* Press relations

- Manage company’s reputation and ensure public views the company favorably

- Manage media relations and maximize media opportunities via positive and strong relationship with influential members of the media

- Prepare company and spokesperson profiling and ensure all opportunities for the CEO are fully vetted

- Contact members of the media to arrange interviews with company reps, in case of publicity promotions and crisis resolution

- Respond to media inquiries and organize press events for their organizations

- Cost-effectively get company featured on TV, newspaper, radio, offline events and the internet

* Corporate communications

- Determine and drive communications strategy and execute programs to deliver communications objectives throughout the organization, promoting corporate culture and business strategy

- Develop internal & external communications plan, media relations plan, PR & Corp Com related templates & legal documentation

- Create rich and creative content optimized for both online & offline , internal & external publications (including corporate website content)

- Develop corporate publications such as newsletters, releases, email announcements, planned publications, online, intranet, video, special projects and assignments

- Plan & lead relevant CSR campaigns/initiatives

- Promote preventive crisis management practices and minimize potential negative media outbreaks before they hit the news

- Develop brand management protocol and monitor brand performance across platforms

- Develop and implement end to end brand promotions initiatives

* Others:

- Hire & coach junior PR & Corp Com staff as well as conduct marcom trainings to internal staff as per marketing academy calendar

- Plan & manage assigned budget with clear & strong sense of P&L

- PR & Corp Com tasks assigned by Head of Marketing