Customer Insight Manager

1. Formulating and implementing annual business plans for the USME sub-segments (SME / MSME)
* Developing, organizing the business plans, annual action programs for the sub-segment in charge
* Managing business results, action programs, being responsible of business results for the sub-segments, business programs
2. Analyzing and identifying the potential subdivisions of USME (SME / MSME)
* Participating in building criteria to identify sub-segment customers
* Researching and analyzing in order to understand the characteristics, needs and potential of each sub-segment and setting the corresponding price requirements.
- Collecting market information (GSO, Tax…)
- Evaluating the affection factors (the characteristics, needs, behavior ...)
- Analyzing customer insight reports for each sub-segment (characteristics, needs, behaviors, price requirements, level of competition in banking and finance, risk, opportunities ...)
* Coordinating sales management and marketing programs to promote the segment in charge
* Searching, developing potential source of Sales force for the following sub-segments:
- Maintaining & developing relationships with industry, economic zones, etc. to find information on customers in the sub-segment.
- Selecting the list of warm leads, allocating the list to the sales channel, sales force to exploit
3. Effective management (SME / MSME)
* Proposing orientations on business policies, requirements on trading and service, sales channels, risk management requirements
* Developing business modeling for key sub-segments (approach, value chain identification, cross-selling, sales force, sales support)
* Making business plans for the segment, sub-segments:
- Financial plan for month/ quarter/ year
- Business strategies for the Branch/ Region are selected for business implementation in each key segment
- Plan to support, promote sales to the key segment
* Effective segmentation management (revenue, costs, profits, overdue debt ...)
- Periodic assessment (month/ quarter/ year) of business performance
- Suggest policies and solutions increase business efficiency of the sub-segment
* Developing the process, tools and effective portfolio management of warm leads in the segment, sub-segment
- Developing tools, distribution process, potential list management
- Monitoring, evaluating progress, efficiency of exploiting potential resources, proposing improvement measures

- Attractive Package as Policy