* Distribution Marketing
- Develop strategic plan of Distribution marketing as well as to carry out the plan execution to support the achievement of the department’s KPIs as well as the company’s sales targets
- Work out and manage the department’s budget to ensure the best possible business-related ROI
- Develop (and improve where and when necessary) proper and essential bán hàng tools, POSMs as well as provide innovative ideas to support the selling process of company’s products
- Measure and reports results together with areas for improvements
- Provide proper support to other departments upon request
* Product Marketing
- Translate product positioning and messaging to consumer language that differentiates our products in the market
- sales enablement – communicate the value proposition of the products to the kinh doanh đội via effectively and consumer friendly marketing materials
- Demand generation – work closely with Business Development nhóm and sales team to develop relevant and consumer centric product strategy and marketing campaigns/promotions to drive demand for company products
- Be the expert on customers, how they buy and their buying criteria
- Be the expert on the competitors and how to crush them
- Coach and develop junior staff where and when available
- hỗ trợ Business Development team with planning, releasing and evaluating of new product launch as well as promotional activities
* tiếp thị Business As Usual
- In charge of the planning and implementation
- Management of Reporting Units
- MKT services, distribution tiếp thị & product MKT reports
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