Deputy Manager, Credit Card Business Analyst

The role holds key responsibility for driving the Card business strategy with decision supportive analysis and data driven solutions to business initiations. Key responsibilities include:
- End to end campaign management process, target segment strategy, generating probable leads, ongoing monitoring, reward fulfilments, post implementation analysis;
- Building analytical models and scenario analysis for selected product lines, exploring business opportunities, predictive and descriptive data analysis approach with strong data mining skills
- Monthly, Quarterly incentive calculation for the sales performance, sales productivities, unit cost analysis, incentives simulations and cost shift model for incentive design, post impact analysis
- Perform database de-duplications and validation, centralization of database in line with customer contact policy for all the database for tele calling, SMS/ eDM marketing approaches
- Provide decision supportive analysis and data driven solutions to the business initiations in terms of analytics across customer, product, portfolio, sales management areas
- Regular/ ad-hoc analysis, data mining, portfolio quality, customer segmentation and behavioral frameworks, customer profitability, customer level revenue risk, Usage, X-sell, up-sell models
- Building the master database from raw data resource, design the reports and dashboards at multi-dimensional, managing the delivery of the MIS with quality on regular frequency (Daily, weekly, monthly)
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- Overseas training opportunities