1. Observation of Market
Observing the Dance and Entertainment market in Ho Chi Minh city in particularly and outside in generally as well as to analyze and evaluate trends and market changes, suggest new service and strategies
Monitoring the activities of the competitors
2. Digital Analysing and Controlling
SWOT of company and competitors
Using the Google Analytic to get the specific statistic to measure which effective tool and content trends helping the website, youtube & Facebook gain better traffic.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels to have a general view about the habits of client.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
3. Planning and Action
Leading and coordinating with designers, sales and instructors to build up and implementing marketing plan
Building up strategies to drive online traffic to the website & Facebook
Tracking conversion rates and making improvements to the webiste & Facebook
Utilizing a range of techniques including SEM, SEO
Create, manage and optimizing Facebook ads. Report and evaluate the effects of Facebook Ads campaign
Design, build and maintain social media presence
Create and trending the forum and social seedings
4. Content
Make the unique content to diversify the website, youtube & Facebook as well as other channels and make them rank on the high place on search engine through updating, training and entertaining clients activities.
Conducting content for outside media channels
5. Customer Database/ Direct Mails
Evaluating customer research, market conditions and competior data.
Building up and selecting customer data according to target group criteria and to check the quality of the customer data in cooperation with CRM colleagues.
Creating and implementing digital mailing campaigns
6. Events
Co-ordinate with other divisions to organize events.
Chia sẻ
Bình luận