MÔ TẢ CÔNG VIỆC
1. User Acquisitions:
- Making Digital User Acquisition Plans and Executions to achieve KPI goals with Managements
- Participating all the strategies and executions of SEM, SEO, ASO, Social, Email Marketing, Affiliate, Alliance… for better User Acquisitions.
- Analyzing, tuning and optimizing all Digital campaigns for better Users Acquisition (included but not limited to CPM, CPI, CPA, CVR...)
- Other marketing jobs assigned by Marketing Manager
2. Sales Promotions:
- Defines Promotions Strategies, Plans and Executions to achieve KPI goals with Managements.
- Participate in defining plans and joint executions with other teams, partners, merchants to run Promotions on all channels (App, Social, Ads, Email, SMS, FoS…)
- Analyze, tuning and optimizing all sale functions, campaigns, promotions for better sale metrics (Active Rate, KYC, Pay Users, Pay rate, ARPPU, Revenue...)
3. Reporting:
- To MKT Manager with productivity / effectiveness / cost efficiency related metrics.
YÊU CẦU
Kinh nghiệm
Không yêu cầu
II. Requirement:
- Bachelor degree major in MKT, MBA
- At least 03 years working experience in MKT/E-commerce or Fintech operation
- Good at Digital Marketing especially Facebook ad, Google ad, Adnerwork
- Solid working experience in user acquisition through mobile: analys, utilize …
- Strong experience in E-commerce is preferable
- Good numeric and analytical skills.
- SEO, ASO, Performance Marketing, Social Mkt, Email & Mobile Marketing, Content Marketing, Marketing Automation, Analyzing, Presenting
- Active, result oriented, creative, problem solving, able to work under pressure, can-do attittue
III. Benefits:
- Salary: Negotiable
- Short-term incentive, Year – End Bonus ( by VPBank policy)
- Allowance: lunch allowance 35.0000 VND/day, mobile allowance, Vietnamese holiday allowance
- Preferential loans (by VPBank policy)
- Annual leave: by VPBank policy
- Insurance: Obligatory insurance + VPBank care
- Training benefits: upon your personal needs
- Working hour: from Monday – Friday, 2 Saturdays in month
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