Digital Media Executive/ Specialist (Red2 Digital Agency)

FUNCTIONAL OBJECTIVE: Oversee digital marketing activities with a strong emphasis on paid media management
REPORTS TO: Account Manager
KEY RESPONSIBILITIES
Digital Marketing
- Create timely and engaging campaign optimized for the digital platforms.
- Work with account manager(s), content writer(s) and designer(s) to prepare media strategies and plans, and also manage campaign scheduling and performance
- Understand online ads on Facebook, Adwords, Google Display Network, retargeting etc.
- Monitors and develops reports on competitor activity within social media spaces
- Plan the full package of digital marketing as a solution for clients
- Set-up tracking method & campaign structure
- Responsible for the day to day running of all search, social and display advertising campaigns and report any issues promptly to managers.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CAC)
- Identify trends and insights, and optimize spend and performance based on the insights
KEY PERFORMANCE INDICATORS (KPI):
- Ensure campaigns are executed on time and changed on time
- Maintain excellent relationships with internal teams and external vendors

- 24 / 24 Personal Accident Insurance - 12 annual leaves per year - Free memberships of California Fitness and Yoga