I. Franchise Opportunity Marketing
Prepare and execute the marketing strategy for Company’s’ franchisee opportunity: attracting newer franchisees.
Develop the budget for franchise development. Monitor and ensure that budgets are met.
II. Franchisee Identification, Selection and Development
Identify and research potential markets to launch new franchisee and advise CEO/Board of new opportunities.
Identify and locate potential franchisee in the selected markets: discovering and exploring opportunities.
Screen potential franchisee by analysing investment requirements, franchisee’s potential, and financials, franchisee experience and vision.
Finalize the deal with franchisee by negotiating terms and conditions of each franchisee agreement.
Responsible for the launch and development of the franchisee as per the agreed terms and conditions.
III. Franchisee Management
Assist in the development of Franchise Business Plans.
Ensure the financial performance and revenue targets of the franchisee is achieved through analysis of its Profit & Loss and KPIs.
Work as point of contact between the franchisee and the franchisor, and ensure that any issues/concerns are aptly and timely addressed.
Support the day-to-day management of franchise. Advice and hỗ trợ franchisees with all areas of their business including: store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
Ensure franchisor suggested systems/ processes are deployed & practiced in the franchisee.
Develop sales and MKT công cụ, work out on bán hàng promotional activities to hỗ trợ the franchisees.
Ensure that Company’s nhãn hiệu is communicated and maintained in all franchisee communications and tiếp thị activities.
Develop the franchise audit plan and conduct the audits.
Ensure that the franchisee is in compliance with legal and statutory policies and procedures.
Franchise legal responsibilities – ensure franchise agreement renewals, fee/ payment collection, and keeping franchise agreements up to date with current legislation.
IV. Franchisee Training & Development
Develop the training program for the franchisee.
Conduct the trainings as per the program.
Ensure that franchisee and its staff are trained enough to provide the service experience in line with Company’s customer policies.
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