Head of Content and Social Marketing

• Establish and lead Content + Social Marketing + Production team, inclusive of up social media/marketing, content marketing, creative production, social optimization and online engagement strategy and digital merchandising
• Own the strategy, execution, and analysis of Sendo’s paid and organic social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions.
• Manage social marketing budget, leveraging advanced targeting tactics to reach intended audiences while meeting KPI targets.
• Define guidelines for best practices and engagement benchmarks; monitor and provide feedback on an ongoing basis.
• Develop and maintain relationships with brand partners, key influencers, and external bloggers.
• Lead the Social center of excellence at Sendo, including Social Risk/Crisis Management, Customer Care, Community Development and Campaign Delivery & Optimization
• Operationalize and enhance the Sendo Content Studio (creative production), to reduce costs, scale creative efficiency, improve the creative across all brands – all while ensuring our stakeholders are satisfied with the Content Studio offering
• Build a service-oriented team culture and mindset, that can balance strategic thought leadership with delivery and execution for our global brands, and earn trust and credibility along the way
• Design, develop and deliver brand rich content and multimedia plans for brand paid and owned activations
• Develop and manage the content/social always-on calendar – working with associated teams, especially PR, to integrate creative real-time opportunities alongside campaign activations
• Influence the Omni-Channel approach to consumer creative across owned, earned, paid touch points, establishing the processes and tools needed to an improved customer messaging experience
• Develop corporate-level content/social tools + platforms to make Sendo great to do business with and strengthen Sendo brand(s).
• Management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, + effectiveness.
• Training, advice and support to BU and PR team members as required.
• Subject matter expert on ‘great social/content’ that drives customer engagement across owned/paid/earned
• Effective reporting, performance data and analytics to measure ROI
• Building a sustainable model that works alongside other key teams to maximize all Sendo content and owned channels
• Develop, execute and maintain process workflows and technologies that ensure consistent execution and delivery of social + content marketing programs and campaigns
• Serve as the external and internal public face of social expertise, developing Sendo’s reputation as a leader in social marketing both in e-commerce and beyond.

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