Marketing & Communications Manager

REPORT TO: General Manager
SUMMARY: To proactively develop and implement tactical plans to promote the hotel and thereby support the sales effort for both rooms and F&B outlets. To ensure that the hotel’s product image is professionally reflected in all communications with current and potential future guests, business partner, the media and within the local community.
RESPONSIBILITIES
• Work collaboratively with relevant peers to create and manage relevant marketing strategies in line with the property’s brand image and ensure they are implement within an appropriate timeframe.
• Coordinate communications projects with vendors and contractors for the development and production of promotional materials, web site content and other collateral.
• Provide writing and editing support for all communications including promotional materials, website content, EDM and newsletters.
• Assist in identifying and developing new revenue sources.
• Develop and maintain relationship with key contacts in the local media scene. Maintain contacts accurately and well coded on hotel database and keep them informed of relevant developments through press releases.
• Be responsible for the maintenance of the hotel’s database: ensure contacts are up-to-date, entered correctly without spelling mistakes and regularly drive initiatives to grow the hotel’s datebase.
• Create EDM’s and newsletters which are compliant with MGallery brand standards and mail every 14 days to hotel database.
• Prepare and report weekly activity plan and entertainment plan to GM.
• Be socially active and network within the local community.
• Maintain focus on all hotel facilities including food and beverage and outside catering. Ensure regular F&B promotions are communicated and promoted aggressively.
• Ensure you have an understanding of relevant hotel reports, are able to analyse results and act upon them.
• Monitor guest / client feedback and operational requirements in order to identify short falls in the operation and act upon them by notifying concerned HOD and TM to ensure appropriate action is initiated.
• Demonstrate effective selling techniques in promoting Hotel products and services.
• Negotiate contracts only with approved suppliers as per company policy and procedure.
• Participate in the preparation of the annual Business Plan.
• Ensure all files, correspondence and other relevant business documentation are maintained accurately and transparently.
• Champion the hotel’s social media effort by responding to TripAdvisor and Medallia reviews within 48hrs of a posting.
• Resolve any issues, complaints and/or problems to ensure quality deliver and client satisfaction.
• Maintain accurate and timely internal hotel communications in a positive and constructive spirit at all times.
• Ensure the hotel’s website is accurate and new developments incorporated without delay.
• Maintain the hotel’s image library and add new images whenever possible.
• Coordinate the hotel’s advertising strategy in line with annual budget.
• Understand monthly hotel forecast and attend RevMAX meetings.
• Work closely with Revenue Manage to ensure the hotel is presented correctly on OTA websites with good visibility and high rankings.
• Work closely with DOS and GM on ensuring hotel is included internationally in as many direct TO programmes in key feeder markets and coordinate and monitor barter for brochure contributions.
• Monitor the hotel’s visibility on the internet and drive efforts to improve it.
• Ability to effectively communicate with customers in a professional and positive manner in order to solicit business, meet client needs and resolve complaints.
• Meet VIP’s on arrival (in particular media contacts), conduct site inspections and host important potential and existing clients as required.
• Ensure all journalists staying are invited for a hosted meal and receive an up-to-date media kit.
• Be one of the champions to drive the Planet 21 effort. Ensure that relevant information is always communicated promptly and effectively to hotel guests, staff and local media.
• As one of the hotel’s key ambassadors, maintain a high standard of personal presentation and appearance.

- Companys Policy