Marketing Executive (Business Analysis & Data Mining Specialist)

- Work with both internal and external data sources to create and reconcile data files for direct marketing campaigns

- Help improve direct marketing programs by providing analytical and decision support to the Marketing and Affiliate Marketing & Sales solutions

- Selecting and proposing direct marketing solutions based on the attributes/personas of potential customers in specific country and region.

- Analyzing & developing promotion campaign those can create leads to sales.

- Responsible for developing data processes & industry specific templates; Tracking, analyzing and reporting of Direct Marketing campaigns and projects. Create and maintain campaign-level reports, customer reports, dashboards, and financial results reports.

- Assist the Marketing team in the development of an optimal merchandise mix by analyzing and evaluating current and potential product offerings.

- Work with operations and other internal clients to insure accurate and actionable tracking mechanisms are in place for campaign tracking and testing efforts.

- Maintain and update list performance files and provide ad hoc list analysis.

- Work collaboratively with various internal teams to identify and implement new tracking and reporting mechanisms and act as a representative to these internal clients who rely on marketing analytics to advance their business needs.

- Continually develop, measure and help optimize campaign and portfolio testing programs.

- Maintain and update list performance files and provide ad hoc list analysis.

- Other duties as assigned