Marketing Executive (Seo)

- Work with Marketing & Sales Teams to create and support campaign strategies to achieve client goals

- Perform website and competitor analysis using various SEO tools

- Research and analyze keyword strategies

- Write meta tags and effective calls-to-action

- Collaborate with Content team to develop content topics and strategies designed to meet client goals

- Write and create engaging, useful, optimized content for a variety of verticals

- Optimize and publish content to client sites through Wordpress and FTP

- Execute link building and link profile management activities including opening accounts, webmaster outreach, relationship building, etc.

- Execute local search optimization activities including citation building and cleanup, review solicitation, and on-site GEO-targeting modifications

- Participate in social media initiatives to drive traffic and brand awareness through content publishing, fan acquisition, and engagement

- Work with Design and Development teams to implement SEO and UX best practices

- Advocate for SEO, ORM and Content Marketing Best Practices

- Monitor and administer web analytics dashboards

- Understand key reporting metrics

- Utilize reporting tools to prepare monthly client reports

- Deliver key analysis points and solutions derived from client reports

- Assist in analysis and strategy development for new business proposals

- Keep abreast of the latest algorithm changes, SEO tools, and techniques