Marketing Manager SM

The role of Marketing Manager in a company specializing in Wi-Fi devices, cameras, and information technology is a critical position responsible for developing and executing marketing strategies to promote the company's products and enhance brand visibility. Below is a detailed job description for this role:

1. Marketing Strategy Development:

Develop comprehensive marketing strategies aligned with the company's overall business objectives for Wi - Fi, devices, cameras, and information technology products. Conduct market research and competitor analysis to identify market trends, customer preferences, and potential opportunities. 2. Product Marketing:

Collaborate with the product development team to understand product features, benefits, and unique selling points.
Develop product positioning and messaging to effectively communicate the value proposition to the target audience.

3. Digital Marketing:

Oversee the implementation of digital marketing campaign, including email marketing, social media marketing, SEO, and SEM, to drive online traffic and generate leads. Monitor digital marketing metrics and analyze campaign performance to optimize results. 4. Content Creation and Marketing Collateral:

Create engaging and persuasive marketing content, including product descriptions, blog posts, videos, and infographics. Develop marketing collateral such as brochures, sales presentations, and product guides to support sales teams and promotional activities. 5. Brand Management:

Ensure brand consistency across all marketing channels and materials. Develop brand guidelines and ensure adherence to brand standards in all marketing communications. 6.. Event Management:

Plan and execute marketing events, trade shows, and product launches to showcase the company's products and build relationships with customers and partners.

7. Public Relations and Media Relations:

Manage media relations, including press releases, media inquiries, and interviews. Build and maintain relationships with relevant media outlets to secure media coverage. 8. Marketing Budget Management:

Develop and manage marketing budgets, ensuring cost-effectiveness and optimal allocation of resources.

9. Team Leadership and Coordination:

Lead and motivate the marketing team, providing guidance and support in executing marketing strategies and campaign. Coordinate with cross - functional teams, including sales, product development, and design, to ensure marketing efforts are aligned with business objectives. 10. Marketing Analytics and Reporting:

Track and analyze marketing metrics and performance to measure the effectiveness of marketing campaign. Provide regular reports and insights to senior management for informed decision - making. Other tasks as assigned by the POD.