MÔ TẢ CÔNG VIỆC
• Plan, organise, and oversee all marketing events and external offline campaigns and advertising of the school, including directory entries;
• oversee all marketing memberships of the school such as FOBISIA, BBGV and similar and ensure all memberships are well handled and the school is presented in the most positive light;
• Liaise with the Purchasing and order all required marketing items and materials, including Admissions materials, promotional items, events items, venues and catering for events, posters, banners, and other deliverables;
• Monitor the school’s top five competitors and their activities, identify their successful campaigns, events and publications, and monthly report on these to Director of Admissions & Marketing;
• Review all marketing and admissions publications and promotional items of the school, ensure that they are accurate, up-to-date and attractive to the school’s target audiences, oversee the materials’ stock levels and storage;
• Support Admissions Manager during the peak times, welcome and touring parents, consult prospective parents, and help to test new applicants as required;
• Develop and implement annual publications, memberships and events plan and budget;
• Review all signage in and outside the school as well as the school’s stationary ensuring they are up-to-date, attractive, and in line with the school’s brand guidelines;
• Work collaboratively with the rest of the Admissions & Marketing team and other internal colleagues to support cross-cutting marketing and admissions initiatives and school events and activities;
• Any other tasks assigned by Line Manager.
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