Senior Content & Mobile Apps Marketing Specialist (Content Marketing for Owned Channels & Mobile Apps)

Reporting to the Customer Engagement Team Leader, the appointee will be responsible for content Marketing across all channels and driving adoption for FE’s suite of Mobile Apps. He / She should have knowledge, experience working on content creation and is passionate about building brands and attracting customer through owned channels and mobile apps .This is a collaborative role and is expected to add significant value to Brand Build, business marketing and customer engagement.
Key Roles & Responsibilities:
Ø Owned Channels:
- Take responsibility for driving FE CREDIT website content and quality.
- Manage and improve online content, considering tracking SEO and Google Analytics data and provide to Team leader for further analysis
- Take ownership of website traffic analysis and management, leads generation and remarketing
- Develop mobile optimized websites for STP of PL and Banca – from Ads to Leads to Conversion – on an automated basis.
Ø Content Marketing:
- Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose FE CREDIT
- Propose content angles and strategy by working closely with others units of Marketing team, and expert agencies
- Manage and owned Digital content to engage, educate and entertain customer ( Zalo message, Facebook message)
Ø Mobile Apps:
- Work with Marketing, Product and Innovation teams on content creation across all platforms, with an adept ability to copywrite, proactively identify content opportunities, create reactionary content, and synergize our brand with trending moments and pop culture elements in real time.
- Drive awareness, downloads, signups and utilization of mobile apps on a regular basis
- Collaborate with product developers to optimize the platform’s technical solutions and data flows for new features and functionality that solves for innovative storytelling, engagement, and best user experience.
- Develop an effective push notification strategy that engages audience members and drives them to take action.
- Research competition, investigate benchmarks and provide suggestions for improvement
Modus Operandi:
A. Collaborating with other Functions
- Close collaboration and engagement with all key stakeholders – Business Development, Operations, Credit Card Business Center and Group marketing to get updates and prepare contents for company and product information
- Collaborate with Brand team to ensure optimal PR/media exposure on periodic basis
B. Self-Development
- Self-motivated, proactive team player and independent worker with a can-do attitude
- To practice company values for continuous improvement in team management
- To demonstrate brand values in everyday life at work

- KPI Bonus - Training Course - Team Building