- Create content strategy for Marketing and PR campaigns.
- Coordinate with Marketing team members to develop an effective communication plan for social platforms.
- Oversee content for digital assets, including the website, social calendar, Facebook posts, and ads (GDN, SEM, FB ads).
- Tailor content for brand image across various mediums such as POSM, signage, and sales kits.
- Manage media inquiries and arrange interviews, statements, etc.
- Coordinate the flow of external and internal communications (SMS, newsletters, etc.) for students and prospects.
- Interpret copywriting briefs to understand project requirements.
- Collaborate with designers and other professionals on marketing projects (e.g., email campaigns and landing pages).
- Edit and proofread copy as needed.
- Use SEO principles to maximize the reach of copy.
- Source images and other content.
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