Copywriter

FUNCTIONAL BUSINESS OBJECTIVES (FBOs):
 Develop concept, implementing creative copy and communication for advertising and marketing campaigns.
 Write and edit copy supporting all marketing activities, crafts compelling messages to convey a concept and support a design.
REPORTS TO: Marketing Manager
A. 30% Copy planning & research
 Create positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for all marketing vehicles.
 Brainstorm, create, and transform ideas into words for articles, advertisements, publications, video and website content.
 Use analytics to track the performance of your work and plan future content accordingly.
 Analyze, report and present the effectiveness of your campaigns to leadership.
 Work collaboratively within a cross-functional team environment to complete the campaign.
B. 70% Copy creation & optimization
 Consistently write and edit clear and persuasive copy for websites, brochures, ads, social media, and other means of advertising to help guide customers through their buyer’s journey and generate leads.
 Draft various styles for diverse audiences.
 Research vendor, competitor and customer information to clearly explain features and benefits.
 Translate technical, industrial terminology into accessible, benefit-oriented information.
 Proofreads and edits blogs, press releases, collateral, and other marketing related pieces.
 Maintain brand’s integrity in all content work.
Key Performance Indicators (KPI’s)
 Meet 100% production target (weekly and monthly monitoring).
 Meet at least 90% targeted content performance on CTR, lead generation, etc. (daily, weekly, monthly & yearly monitoring).
 Meet 100% deadline on all communication, request, planning & reporting.

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