Head of Marketing and Communications

- Work with senior management (Board of Executives) in the development of annual marketing communication plan to position Nielsen brand and build on Nielsen’s global leadership position to create a positive marketplace reputation
- Come up with a quarterly report to quantify the impacts of Marketing & Communications activities
1. Internal and External Communications
- Build and maintain ongoing relationships with key T1 & T2 media/journalists for better management of media activities
- Handle all media interviews with key senior stakeholders to help them build their Executive Profiles
- Handle all press releases from regional/global Thought Leadership reports  
- Manage the successful delivery of communications projects according to the project schedule and budgets
- Analyze and recommend appropriate communications processes/activities considering the business implications, cost and consistency with current and future business directions
- Work with senior management to ensure that all company information/updates from Executive members, regional team and news is communicated in an open, honest and timely manner
2. Marketing and Branding 
- Work with senior management to define and develop business unit marketing communications programs and materials in order to help business units drive awareness for products/solutions/syndicated reports/enhancement/technology applications etc
- Identify relevant events for Nielsen to join as a key guest speaker to promote Nielsen’s expertise
- Plan and manage marketing communication programs including insight article, press release, videos, teasing emails, presentations, infographic etc to promote Thought Leadership report
- Build C-suite presentations for Board of Executives to join C –Suite events
- Create Marketing tools and content for commercial enablement and client engagement such as a winning proposal, sell-sheet, videos, brochures etc.
- Leverage all digital platforms to support all marketing & communication activities
- Use SFMC to general email marketing campaigns
- Use CQ5 to update content on Website
- Use Sprinklr to promote content on Social media channels
3. Internal Engagement 
- Support HR for internal engagement efforts such as promoting key activities to grow talents, driving communication programs for HR’s annual event – Nielsen Case Competition
- Embrace internal activities such as NGID, Hunger Action Month etc to promote a brand reputation for Nielsen

- Minimum of 8 years experience in Public Relations/Strategic Communications/Marketing or Corporate Communications.
- Excellent English both verbal and written
- Previous experience in developing and leading strategic communications (corporate communications, issues management, internal communications, crisis communications, etc.) plans as well as executions
- Demonstrate exceptional writing skills, including writing strategic plans, messaging and press materials; and the ability to write both strategically and creatively under tight deadlines
- Digital savvy, experienced in developing and executing campaigns in a digital platform
- Excellent interpersonal skills; ability to communicate effectively by phone, email, and in-person
- Minimum of Bachelors Degree in Communications or Public Relations or related/equivalent major

- Additional Bonus
- Insurance package for employment
- Online and off-line training