Local Store Marketing

* Local Store Marketing:
- Support mentor in identifying and developing plans to address the key local market strategy
- Assist and support mentor in planning, implementation, evaluation and continuous improvement of existing LSM approaches to drive customer traffic through special offers and community programs.
- Review local marketing information related to sales/guest counts, consumer impact, menu category performance, promotional evaluation, and competitive environment/market-share
- Seek for opportunities and involve in the task of promoting the restaurants: special events, customer’s trend, tie-up channels …
* Detailed Task can involve:
- Seek for effective POSM/ advertising opportunities depending on each marketing campaign
- Manage/ control the production of marketing material, including leaflets, posters, flyers and other needed POSM then delivery to stores
- Support mentor in organizing and attending all events that related to the brands
- Do market research: Prepare all material for market research/ collect and assist to analyze the result to increase the effectiveness of promotions campaign; monitoring competitors activities
- Evaluating marketing campaigns: the rate of voucher’s return, revenue over cost, customer awareness…
- Updating, monitoring and developing the content on websites, forums, social media… following the brand guideline
- Take responsibility in store observation: store service, store activities (mascot, leafleting…)
- Provide Support in paper work and other delegated tasks on mentor’s instructions