Mô tả công việc
- Conduct a market research survey, site assessment, competitors analysis
- Develop and maintain a strong local database
- Determine research priorities, recommend sales channels and provide direction around the nature of the timing of W&D, FF service promotion.
- Manage research activities to provide accurate and timely market and competitor information for strategic and operational decisions.
- Ensure that research is credible and cost-effective and that recommendations and reports are accurate and timely.
- Plan, prioritize, and manage research projects within established budgets and deadlines.
- The purpose of studies may be to measure current, and forecast future, market activity and consumer trends; conduct primary consumer research; identify new market opportunities;
- Analyze competitor activities; or evaluate the success of the organizations marketing
, advertising, and sales campaigns.
- Manage the most complex, large, or difficult research projects
- Select, and manage ongoing relationships with, external research agencies and consultants to ensure the organization receives satisfactory standards of service.