Marketing Director (Hospitality)

1. Department: Marketing
2. Reports To: Director of Sales & Marketing (DOSM)
3. Direct Subordinates: Internal Marketing Executive (IME)
4. Job Purpose: To manage in achieving the visit; sales target; cost per new sales and cost per visitor
5. Responsibilities:
a) Performance KPIs:
- Visitor KPI
- Cost per visitor
b) Tasks:
- Translate consumer insights into brand strategy and marketing plans
- Build marketing brand plans to create and convert customer interest to purchase
- Invest in brand, products and customer target with the best prospects for growth and profitability
- Identify new ways to grow the brand/products by educating customers and by increasing usage
- Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability
- Find creative ways to generate new ideas that become commercially viable
- Coordinating with departments to organize brand activities [events, competitions, seminars, trips…]
- Coordinating with Communications Manager to run PR campaigns….
- Follow up and monitor the project plans
- Reporting
- Visitor generation per center, per region
- Visibility management
- Centre event planning and execution
- Control internal marketing budget per region
- Cross department interaction
- Coordinate with Head Office (HO) for global event management
- Provide raw content per HO instruction
- Responsible for all internal marketing per region
- Lead the IME of each center to work under the overall plan and also the bridge between marketing and Centre Managers.

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