MÔ TẢ CÔNG VIỆC
• Develop content strategy aligned with short-term and long-term marketing objectives
- Collaborate with marketing and design teams for all marketing materials
- Create and publish engaging content, develop an editorial calendar and ensure content team is on board.
- Write, proofread and improve all content posts, liaise with content writers to ensure brand consistency
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Craft compelling positioning and messaging narratives across different channels (Twitter, Facebook, Medium.com, Reddit, Discord, Telegram, etc.) and matching the message to the mediums
- Partnership with and management of external PR agency. Make recommendations for newsworthy PR activity (press releases, speaking opportunities, conference appearances, and other media opportunities) based on knowledge of the Seal Network development roadmap, founder travel, and other activity.
• Optimize content according to SEO
- Manage content distribution to online channels and social media platforms to increase web traffic
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Identify and execute against content marketing campaigns, press and communications opportunities
• Planning and execution of internal and external communications.
- Manage the creation of strategic digital communications including development of bi-weekly, monthly company newsletter, other internal and external email communications, and blog posts.
- Management and growth of the active and engaged community of blockchain enthusiasts across all social media channels, including Twitter, Facebook, Steemit, Medium, Telegram, Reddit, Bitcointalk and more.
YÊU CẦU
Kinh nghiệm
Không yêu cầu
- Excellent writing skills in English is a must
- BSc degree in Journalism, Communication, Marketing or relevant field
- Proven work experience as a Content Manager, familiarity with social media
- 3-5 years of relevant experience in a public relations role
- An understanding that great experiences come from collaborative decision-making between product, business development, and marketing executing together
- Effective written and verbal communication skills; ability to both summarize critical facts and to write in-depth technical reports.
- Highly experienced in professional copywriting
- Basic experience using visual tools like Photoshop and Illustrator to edit advertising
- Attention to detail
- Good organizational and time-management skills
- Experience working with tech startups
- Highly capable of executing in a fast-paced, changing environment
- Self-starter, self-motivated, ownership-mindset eager to dive in without waiting for direction and able to manage multiple projects without supervision
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