• Develop content strategy aligned with short-term and long-term marketing objectives
- Collaborate with marketing and design teams for all marketing materials
- Create and publish engaging content, develop an editorial calendar and ensure content team is on board.
- Write, proofread and improve all content posts, liaise with content writers to ensure brand consistency
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Craft compelling positioning and messaging narratives across different channels (Twitter, Facebook, Medium.com, Reddit, Discord, Telegram, etc.) and matching the message to the mediums
- Partnership with and management of external PR agency. Make recommendations for newsworthy PR activity (press releases, speaking opportunities, conference appearances, and other media opportunities) based on knowledge of the Seal Network development roadmap, founder travel, and other activity.
• Optimize content according to SEO
- Manage content distribution to online channels and social media platforms to increase web traffic
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Identify and execute against content marketing campaigns, press and communications opportunities
• Planning and execution of internal and external communications.
- Manage the creation of strategic digital communications including development of bi-weekly, monthly company newsletter, other internal and external email communications, and blog posts.
- Management and growth of the active and engaged community of blockchain enthusiasts across all social media channels, including Twitter, Facebook, Steemit, Medium, Telegram, Reddit, Bitcointalk and more.
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